When choosing a background color for your logo, it is important to choose one that matches the primary color scheme of your brand. It should also represent the characteristics of your brand. Keep in mind that colors have different meanings depending on how they are combined and saturated. In some cases, you can even use a gradient color for your logo to make it appear unique.
The most common background color for a logo is white. This color conveys a sense of cleanliness, peace, and power. It also offers strong contrast. Black is another popular color for a background. Although it can give off an edgier vibe, it is a great choice for logos that are meant to convey calm and a clean feel.
Another important thing to consider when selecting a background color is how the logo will look on different surfaces. Some surfaces have trouble printing gradients and detailed backgrounds. You should check out different printing processes to find out if your logo will be compatible with them. For example, certain printing processes may limit the number of colors you can use.
Choosing a background color for a logo can make a big impact on the overall design. A cheerful yellow can evoke a feeling of optimism and trust, while a warm purple can represent growth and creativity. These complementary color schemes are popular in the education and restaurant industries. Psychedelic colors are also popular these days. These colors are calming and soothing and can work well for businesses in the wedding, beauty, and blogging industries.