A LOOK AT THE INCENTIVES, LIKE GUARANTEED AUCTION WIN PERCENTAGES, THAT FACEBOOK GOT FROM GOOGLE IN THE AD PARTNERSHIP THAT IS NOW A FOCUS OF AN ANTITRUST SUIT (NEW YORK TIMES)

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A look at the incentives, like guaranteed auction win percentages, that Facebook got from Google in the ad partnership that is now a focus of an antitrust suit — Facebook was going to compete with Google for some advertising sales but backed away from the plan after the companies cut a preferential deal, according to court documents.

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