Many homeowners would benefit from your professional home improvement skills. Many homeowners want to update, repair, or make changes to their homes, but they can’t do it without professional help.
It is then a challenge to reach these people before your competition. A carefully planned and executed marketing campaign for home improvements is the best way to achieve this.
It can be hard to choose the most effective digital marketing strategy for your home improvement business because there are so many options.
This page will explain why marketing for home improvement businesses is important and give you five strategies to use to attract new clients.
Why Marketing Home Improvement Is Important
Referrals and word-of-mouth are important for many home improvement companies. It’s a great way of gaining new clients because they’ve already seen your quality work in their family and friends’ homes.
This is not enough to generate the volume of leads that you need to grow. A marketing strategy is needed.
Your potential clients can’t reach you if they don’t even know that your company exists. You can now reach more people with your advertising than traditional methods such as TV ads and billboards.
You can instead use online marketing strategies for home improvement to make your company more visible to people who are actively researching their options. This will increase the likelihood that they will become leads.
Five of the Most Effective Home Improvement Marketing Strategies
You can reach out to new customers by becoming a part of their research. Make sure that they can easily find you when they are looking for information about home improvements.
These five strategies are the most effective.
1. Web design
A well-designed website can convert visitors to customers for your business 24 hours a day.
It’s not enough for a business to simply have a website that lists its services and contact details.
Your website should contain all the information that a customer needs to make a well-informed purchase decision. Your site must have a clear navigation so that users can find the most relevant pages.
Your site should make it easy for your visitors to contact you about their project, as this is the first step in becoming a client. You can start generating qualified leads by doing this without spending a penny on advertising.
2. Search engine optimization (SEO).
Your website must be easily found by new customers. SEO, or search engine optimization is the best way to achieve this.
Search engine optimization involves optimizing your website so that search engines such as Google can understand it, and display it in search results. SEO also involves building up your online reputation so that search engine rankings will place you higher than your competitors.
If you are ranked well for keywords that relate to your business (like “home improvement contractor Harrisburg”, they will be more likely to visit your website and learn about your service.
You can use this to reach out to people who are actively searching for your type of business.
3. Content marketing
You can use your website to provide useful information in addition to the basic information you need to know about your business. You can include DIY guides for home improvement projects that do not require professional help, as well as answers to frequently asked questions and project ideas.
This strategy is called Content Marketing and it helps you attract visitors to your website as they research home improvement options. By providing them with valuable information, like through video marketing services, you demonstrate that you are a trusted resource in your field.
Even if they don’t want to work with your company right away, they will remember you and your brand when the time comes.
4. Pay-per-click (PPC), also known as pay-per-click advertising
Ranking well for specific keywords is important to your business, as we have already mentioned. Rankings take time to establish, so you may not always rank well for the keywords you are targeting.
PPC Advertising is a great tool for this. PPC platforms such as Google Ads let you run ads for specific keywords in the search engine results with a link back to a page relevant to your website.
If you are not ranking yet for “remodeling contractors Philadelphia”, you can run an ad with a link back to your remodeling page. These ads are also running immediately after you launch your campaign. They’re an excellent way to drive traffic to your website.
You only pay for ads that are effective. If your ad appears in the search results but no one clicks on it, you won’t be charged a penny.
5. Email marketing
Some of your visitors may not be ready to sign a contract after they have learned about your company. Many people will spend several weeks or even months researching their options.
Email Marketing can be a great way to keep in touch with your customers during this period and ensure they don’t miss out on your business.
Encourage visitors to subscribe to the free newsletter of your company by adding an email signup to your website. Send them weekly or monthly helpful tips, news about your company, and information related to home improvement.
You can reach out to potential clients directly through their email inboxes, and over time show them that you are an expert.
Are you ready to revamp your marketing strategy for your home improvement company?
Online home improvement marketing makes it easier to attract the leads that you need to grow. GenTech Marketing is a great resource for anyone who wants to know more about developing a business strategy.
We’ve spent years creating digital marketing strategies that are unique to each client, and we will do the same for your business.
This post was written by a professional at GenTech Marketing. As a leading home improvement marketing agency in Tampa Bay for over 5 years, GenTech Marketing focuses on delivering results utilizing a method that has been proven to work over multiple industries. Get ahead of your competition and start earning more leads, sales, and revenue by partnering with GenTech Marketing.